After spending over a decade in the modeling industry, I decided to focus on the world of fitness instead and I always had a passion for staying fit as a model. I was accredited with my ACE Personal Training Certificate some 20+ years ago, but I never really considered personal training as a career. It didn’t take me long to realize that I had something completely different and unique to offer. I started my career as a trainer in a commercial gym and quickly noticed, whilst watching other personal trainers, that there was a lot of standing and talking and not as much training. That’s when I decided it was time to set out on my own and I really wanted to be known for helping my clients get something that they might have considered unattainable; results.

In next to no time, my hard-nosed training style helped me build a successful career in the heart of the New York and eventually owning my very own gym called Peak Performance. My gym grew from year to year and I was very lucky to quickly develop a reputation as one of the top trainers in the country with my client base including professional athletes, corporate professionals, and A-List celebrities.

In 2016 I closed my gym and whilst people might look at my career and say that it was as much a success as anyone could ask for, for me, it still wasn’t enough. I closed my gym in order to turn my focus onto a new goal – to deliver my knowledge and expertise on a global level. I knew that in order to do that I needed to take my training online and since then I have been pouring my knowledge and skills into a one-of-a-kind online fitness coaching platform that can be accessed by absolutely anyone, anywhere in the world.


Playing sports and training has always been part of my DNA. My training regimen mainly revolves around strength training and boxing/kickboxing which is my real passion. As far as strength training goes, I usually perform 2-3 total body strength training sessions per week and I will vary between lower volume, higher intensity sessions and higher volume, low to moderate intensity sessions. For me, the strength training is about keeping my lean muscle mass and maintaining a decent amount of strength. On the other hand, my boxing/kickboxing workouts are what get me fired up! I try to go to the boxing gym 3-4 times per week. Honestly, there is just something about hitting the heavy bag, working the mitts/pads and doing some light sparring that I just love. I’m addicted!

Final Images from Pavel Shoot 32

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As Seen In

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flagship programs

Shredded in 90--Male--3-D Cover
Shredded in 90 Program for Men (Home Gym Version)
Shredded in 90--Female--3-D Cover
Shredded in 90--Male--3-D Cover

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young fitness woman on black and yellow background, horizontal photo

get in touch

I have a wealth of experience and knowledge and that’s why I’ve created the training programs you’ll find here. Training programs that are designed around you and your individual needs means I can be your personal trainer no matter where you are the in the world.

Whether you’re looking for a program, guidance on your nutrition plan or want to discuss something you’ve seen here on the site, please get in touch. Use the form below and I will always endeavour to reply within 24 hours.

Alternatively, feel free to send me an email at coaching@joedowdell.com

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